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From strategy to execution. From ideas to working systems.

Strategic and creative solutions for growing brands, ideas and digital products.

I don't see the growth of a brand or project as limited to creative ideas.

I bring strategy, technology, marketing and production together so that ideas become workable business models.

From brand positioning and digital advertising to project development, mobile apps and creative production, I offer strategic consultancy and project management at every stage.

All services / 03 · Project development

Brand Consultancy & Strategic Management

I care not only about how a brand looks, but about how it is positioned in its market, how it talks to its audience and how it creates value over the long term.

Approach

I believe every brand has its own commercial reality. So instead of ready-made strategy templates, I build solutions around the business's goals, market and operational capacity.

Scope

  • Brand audit and current-state review
  • Market and competitor research
  • Audience and consumer behaviour analysis
  • Brand positioning
  • Brand architecture and naming
  • Corporate identity and visual language
  • Communication strategy
  • Brand experience and customer journey
  • Go-to-market strategy
  • Growth and repositioning plans
  • Coordinating marketing teams and agency processes
  • Brand performance review

Digital Advertising Strategy & Meta Ads

I use digital advertising not just for visibility, but to reach the right audience, produce measurable results and manage marketing spend more efficiently.

Approach

My first priority in advertising isn't reach or engagement on its own, but how closely a campaign lines up with the business's commercial goals.

01 AUDIENCE02 CREATIVE03 CAMPAIGN04 MEASUREMENT05 OPTIMISATION

Scope

  • Meta Business Suite and ad account setup
  • Campaign management in Meta Ads Manager
  • Facebook and Instagram ads
  • Audience research and segmentation
  • Campaign objectives and conversion strategy
  • Ad budget planning
  • Creative ad strategy and A/B tests
  • Meta Pixel and Conversions API integration planning
  • Event and conversion tracking
  • Retargeting campaigns
  • Lead generation
  • E-commerce ad strategies
  • WhatsApp and CRM-led acquisition flows
  • Campaign optimisation
  • Performance analysis and reporting

Project Development & Business Model Design

From the first spark of a business idea to building its operating structure, I support strategic planning, business development and project management at every stage.

Approach

I believe an idea has to be workable, economically sound and sustainable, not just creative.

I look at projects beyond the launch, including how they will be run and how they will grow.

Related work

Scope

  • Idea analysis and validation
  • Market research
  • Competitor and opportunity analysis
  • Business model development
  • Revenue model and pricing strategy
  • Project feasibility
  • Minimum viable product (MVP) planning
  • Operational process design
  • Team and task organisation
  • Budget and resource planning
  • Project roadmap
  • Brand and product launch strategy
  • Digital transformation planning
  • CRM and automation needs analysis
  • Process improvement and growth planning

Mobile Apps & Digital Products

I focus on planning and managing mobile app and digital platform ideas, from product strategy and user experience to prototyping and development.

Approach

I see technology not just as writing software, but as a way to build digital products that meet real user needs, simplify business processes and can keep evolving.

Depending on the project, my role ranges from product strategy, design management and prototyping to technical coordination or hands-on development.

Related work

Scope

  • Digital product strategy
  • iOS and Android app concepts
  • User research
  • User experience (UX) planning
  • User interface (UI) design management
  • Wireframes and prototypes
  • Mobile app architecture planning
  • E-commerce platforms
  • Web-based admin panels
  • CRM and management systems
  • API and third-party integration planning
  • AI-assisted product features
  • Mobile game concept and product development
  • Testing and QA planning
  • App Store and Google Play publishing
  • Product development roadmap

Creative Production & Visual Communication

To help brands tell their stories with strong visuals, I develop and run the whole process, from creative concept and shoot planning to production and post-production.

Approach

In visual work my priority isn't just an aesthetic result, but content that accurately reflects the brand's identity, its audience and the purpose of the message.

Frames from behind the scenes

Scope

  • Creative concept development
  • Commercials and brand films
  • Social media video production
  • Reels, Shorts and vertical video
  • Corporate photography
  • Product and venue photography
  • Food production
  • Drone shoots
  • Script and storyboard development
  • Production planning
  • Crew coordination
  • Editing and post-production
  • Colour grading
  • Sound design
  • Motion graphics
  • Adapting content for each digital platform

Let's develop
your idea
together.